Things that St. Ives, Letizia Timoni, and Drunk Elephant have in common, Hyram hates them. Hyram Yarbro is a popular content creator who specializes in skincare. Chances are if you have Tik Tok you have probably seen him.
Although Yarbro is not a certified dermatologist, chemist or aesthetician, he provides the most factual recommendations. He has spent the last four years looking into better skincare and beauty alternatives and providing content on YouTube. Yarbro previously was a Saks Fifth Avenue makeup artist, who became obsessed with skincare. Hyram believes “ingredients don’t lie” no matter the price and name of the brand. He followed many dermatologists, aestheticians and chemists on social media, to better provide a strong understanding of “do’s” and “don’ts” of beauty.
While Yarbro has been producing content for three years, it wasn’t until the worldwide Covid-19 lockdown that he blew up. Hyram is now an internet sensation, with over 6.6 million followers on Tik Tok and 3.9 million subscribers on YouTube. He produces comical but informational content, especially by reacting (aka duetting) people’s skincare Tik Tok videos. Currently, Hyram uses both platforms to offer skincare tips, product suggestions, reactions, and other general skincare information.
He has done reviews on many brands including, Neutrogena, Glossier, Mario Budescu and Vanicream. Out of the many Hyram’s tried, his mind is reluctant to change about his favourites, CeraVe, The Ordinary, Youth to the People, and The Inkey List. All of which are at an affordable price, ranging from $7-$12 each, and are easily purchasable in our community. The Ordinary, usually available at your local Sephora, is mentioned as one of his all-time favoured brands. Simply because it sticks to the purity of the ingredients. Products like the Niacinamide 10% + Zinc Serum, AHA 30% + BHA 2% Solution, Lactic Acid 10% + HA 2% Serum and Glycolic Toning Solution are all reviewed under Hyram’s “The Truth About The Ordinary” video.
Hyram recommends staying away from all face scrubs, especially St. Ives. Hyram absolutely despises the St. Ives Fresh Apricots Scrub. He says, “…this devil of a product… there’s no good to talk about this product, nada, absolutely zero, zip, zilch. This product is a perfect embodiment and representation of everything that I dislike about skincare.” He believes that products that give you instant gratification, are usually the least beneficial in the long run and should only be used on an occasion.
With Hyram’s large following, there is no doubt that companies are looking to sponsor him. Labels like CeraVe, Kosas, Purito, Foreo and Curology have all worked with Yarbro, knowing there was a chance he would talk negatively about their products. Hyram expects to become a multimillionaire this year. In January 2019, he made about $50 from affiliate sales. In July 2020, he made about $265,000 from online ads, affiliate sales and payments from brand partnerships. Hyram said that many brands reach out to him, and he selects about three per month.
So, if you’re looking for skincare advice, check him out at https://www.youtube.com/c/Hyram or @skincarebyhyram on Tik Tok.